Nigeria has potential for economic greatness , says ENL boss

The Chief Executive Officer, ENL Consortium, Princess Vicky Haastrup, on Friday said Nigeria has the potential to become an economic giant it longed for despite its current challenges. Haastrup spoke in Lagos at a one-day summit organised for women in business by NECA Network of Entrepreneurial Women (NNEW) to mark its 10th year anniversary. The NECA is the Nigeria Employers’ Consultative Association . Haastrup said there were opportunities for business growth in different sectors of the economy. She urged women who wanted to become successful entrepreneurs to take advantage of the opportunities for business growth in the country. “Think globally; allow experience, knowledge, good service delivery and quality to drive your passion to harness your resources and potential. “Women have the freedom to be involved in various professions like farming, hairdressing, fishery, construction, real estate and publishing. “Rentals, block making, trading, transporting and tourism businesses are also viable options for them.” The chief executive officer urged women in business to always review and adjust their strategies and proposals periodically, adding that continuous improvement was key to successful projects and businesses. She explained that because of the many issues confronting the nation, there was the need for women to have a long-term view of what their business would be like. “The challenges can take time to be solved. “Entrepreneurs should explore the numerous business opportunities across the continent, taking cognisance of the potential pitfalls and prepared for setbacks. “For those ready to commit to a long-term strategy, the rewards can be immense,’’ Haastrup said. A business consultant, Mrs Ifeoma Williams, advised women to rethink, reposition and represent their personal brands to boost their businesses. Williams said that an effective brand-strategy for a successful business should be consistent and clearly defined. She added that a good business woman should be able to study her field of operation and become an authority in it. Earlier in his remarks, Mr Segun Oshinowo, the Director-General, Nigeria Employers’ Consultative Association (NECA) urged the women to call on government to create an enabling environment for their businesses to thrive.